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‘Dupes’ Are Changing How We Value Our Things

How a new generation of shoppers—fueled by TikTok and clever rebranding—have jumpstarted the knock-off economy.

Pocket Collections

Amy Maoz

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Drowning in Dupes

Shoppers will buy anything — except the real thing.

Inside the Delirious Rise of ‘Superfake’ Handbags

Can you tell the difference between a $10,000 Chanel bag and a $200 knockoff? Almost nobody can, and it’s turning luxury fashion upside down.

Shoppers Are Stuck in a Dupe Loop

TikTok made knockoffs cool. At what cost?

In Gen Z’s World of ‘Dupes,’ Fake Is Fabulous—Until You Try It On

Influencers have bestowed a shiny new status to the lowly world of knockoffs, but the stigma of a dupe doesn’t always come out in the wash.

Why Some Designers Are Creating Their Own Dupes [PAYWALL]

Luxury brands used to hold their fast-fashion collaborations at arm’s length, but changing consumer attitudes and new financial incentives are changing the high-low game.

Lululemon’s Brilliant Dupe Strategy Should Be Duplicated by Every Brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise.

Are Knock-off Fashion ‘Dupes’ Unethical? We Ask an Expert

Tansy Hoskins, author of a book on the impact of fast fashion, says the true cost of knock-off clothes is being paid by garment workers.

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