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How Data Ownership Shapes the Web

Making sense of how personal data fuels problematic algorithms—and what it looks like to be part of the solution.

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In partnership with
Mozilla Rally

There’s a whole sub-genre of doomscrolling devoted to how Big Tech uses data in unsettling and nefarious ways. So much so that it can be tempting to all but eliminate your digital footprint, or shrug and accept that “you are the product.”

Our colleagues at Mozilla Rally offer a more appealing middle ground: The opportunity to become an active participant in how your data is used. By allowing people to donate their data to highly-vetted research studies, Rally works to build a better internet and fight back against exploitative tech. As they put it, “It’s a big issue that matters to all and that means we can all help.”

Here, their team shares a collection of articles that show the multiple impacts of lack of research and data access—examples of the type of fuzzy data security that fuels their mission.

Image by wenmei Zhou/Getty Images

The Fight to Study What Happens on Facebook

K. Bell
Engadget

Rebecca Weiss: “Transparency also means some form of independence—we can’t change what we don’t know. And previous attempts at transparency from platforms highlight how little independence we have.”

The Black Feminists Who Saw the Alt-Right Threat Coming

Rachelle Hampton
Slate

SH: “Too much of the discussion pretends that this is only around the election but this has been a known problem for now nearly a decade, how much data has already been lost that could help us make better connections.”

From our partners

Get Involved

rally.mozilla.org

Exploitative tech is complex and complicated. To develop effective tools, policies, and resources that make a difference, we need to ground our work in airtight research. That’s where studies come in.

Rebecca Weiss, Sydette Harry, Javaun Moradi, and Ted Han

Rebecca Weiss, Sydette Harry, Javaun Moradi, and Ted Han are part of the Rally team within Mozilla. Rally enables people to contribute, gain insight and value from their own data. Today, people can donate their data through browser extensions to public interest studies that explore big societal problems that start on the Internet. Rally’s first researchers are studying how misinformation flows, social media platform transparency, and local news sustainability, with more to come.