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A Brief and Incomplete History of Selling Out

Slate’s Willa Paskin on how we went from the Rolling Stones shilling for Rice Krispies to Jonathan Franzen snubbing Oprah.

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Remember when celebrities worried about “selling out?” That fear of abandoning your principles in favor of commercial interests was really potent through the 1990s. And now? It’s just… not. What happened? I wanted to figure it out. Luckily, I host Decoder Ring, a podcast show all about cracking cultural mysteries. So after years of wondering, I set out to solve how a once-dirty phrase became so acceptable, even enviable.

It turns out that selling out is a huge topic and there were at least half a dozen ways we could have gotten into it. I explored plenty of them before landing on the incident the episode ultimately focused on: The time Oprah Winfrey disinvited the novelist Jonathan Franzen from her book club in 2001. This turns out to be a great illustration of why the idea has withered away, but, before I landed on it, I went down a number of other selling-out rabbit holes. Follow me down if you’re fascinated by #sponcon, A-listers shilling in foreign countries, and the Gen-X approach to marketing (or, anti-marketing). —Willa Paskin

Making Oprah

Willa Paskin

Willa Paskin is Slate’s TV critic and the host of the podcast Decoder Ring. She has written for publications including The New Yorker, The New York Times Magazine, and New York Magazine, among others. She lives in New York City, where she was born and raised.

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